UTM Builder

It is your page’s address followed by a few parameters (utm_source, utm_medium, utm_campaign…) that tell Google Analytics where the visitor came from: which network, which kind of link, which campaign. The page itself shows as usual.

Paste your page’s address into the tool, tick the network where you will post the link and name the campaign. The link is built right away; copy it and paste it into your bio or post.

Google recommends always setting utm_source (where the visit comes from, for example instagram), utm_medium (the medium, for example social) and utm_campaign (the campaign name). Without them, your reports show “(not set)”. utm_content, utm_term and utm_id are optional.

The source is the network’s name in lowercase (instagram, facebook, tiktok), and the medium is “social”. Under Google Analytics 4 rules, the medium “social” files the visit under Organic Social. For a paid ad, the medium “paid_social” files it under Paid Social.

The tool uses the source “google_business” and the medium “organic”. Google files visits with the medium “organic” under Organic Search, and the source lets you tell them apart from other searches.

Yes. Google Analytics treats “Instagram” and “instagram” as different values, and recommends lowercase. The tool’s cleanup lowercases everything, removes accents and replaces spaces with dashes.

No. Parameters that are not UTMs stay as they are, in the same order. Old UTMs in the address are replaced by the new ones, so two campaigns never mix, and the tool tells you so.

In the Traffic acquisition report: pick session source / medium, or campaign, to see the visits from each link.

Yes, with any link shortener: the parameters stay in the original link, which the short link points to.

No. Everything runs in your browser. Your last copied links are kept on this device only, and one button clears them.