LinkedIn engagement rate calculator

Add up the post’s reactions, comments, reposts and, if you have them, clicks, divide by its impressions, then multiply by 100. Example: 84 reactions, 12 comments and 4 reposts make 100 interactions; for 2,500 impressions, 100 ÷ 2,500 × 100 = 4%.

For Pages, LinkedIn shows an engagement rate: interactions per impression, where interactions include clicks, reactions, comments and shares. That is the calculator’s default formula.

LinkedIn does not show an engagement rate for a profile, and its analytics do not include clicks. They show impressions, members reached, reactions, comments, reposts, saves and sends. Use reactions, comments and reposts, divided by impressions, and leave the clicks field blank.

On a profile, open the analytics under your post: only you can see them. On a Page, admins find them in the Page’s content analytics, post by post.

Impressions count every time the post is shown; members reached count each person or Page once. LinkedIn calculates the Page rate on impressions: keep that base to compare.

Choose “An account” and enter the numbers for several recent posts, with their impressions. The calculator divides total interactions by total impressions, and shows each post’s rate too.

LinkedIn publishes no benchmark. The averages you see come from studies by software companies, each with its own formula and sample. The most reliable benchmark is your own posts, calculated the same way.

Yes, according to LinkedIn: on a profile, your own views and reactions are counted in your post’s analytics.

No. The math runs entirely in your browser: nothing is sent or stored.